Salesforce.org Einstein AI Empowers Nonprofits and Higher Education Institutions

Salesforce.org, the social arm of Salesforce, has empowered nonprofits and higher education institutions with the power of Salesforce Einstein Artificial Intelligence (Einstein AI) thereby allowing them to deepen their engagement with students and constituents, make better and smarter decisions and improve overall operational efficiency.

Nonprofit Cloud and Education Cloud, built on the core Salesforce Platform, are industry-specific solutions that are fortified with Einstein AI. Using this power of Einstein AI, nonprofits can tap into the powerful machine learning and predictive intelligence of Salesforce to boost program management, automate workflows and tasks, and allocate resources more efficiently to push forward social impact. For higher education institutions, Einstein AI enables them to identify student issues early and recommended intelligent actions, so that staff can intervene at the right time to ensure students stay on the path to success.

A faster path to success with Nonprofit Cloud

More often than not, nonprofits have resource constraints and use outdated, legacy technology which makes the task of achieving their missions a daunting one. With Einstein for Nonprofit Cloud, nonprofits can smartly measure outcomes in real-time, allocate and engage in a more proactive way, and manage their programs efficiently.

3 Ways In Which Nonprofits Can Improve Efficiency with Einstein

Salesforce Einstein comes with pre-built Artificial Intelligence features and capabilities which allows users to make intelligent, data-driven decisions, saving significant amounts of time and money. Einstein AI is constantly learning and adapting to your business model based on how your nonprofit uses Salesforce, so that you can focus on what’s really important  which is your goal.

Einstein Analytics, which is an AI powered reporting and analytics tool,  gives nonprofits the ability to go further into their data to discover trends, predict outcomes, and get a 360-degree understanding of their impact. Here’s a look at 3 key benefits for nonprofits with Einstein AI.

Measuring Your Impact

For nonprofits, who are anyway constrained with resources, understanding which programs are delivering results and which are not, is absolutely critical to them. Einstein Analytics allows nonprofit users to objectively measure the impact of each initiative based on real-time insights, so that they can take corrective action quickly and optimise their programs.

Understanding this information is vital for nonprofits to know betting site which program to invest funds in next and which ones need more attention. Additionally, it’s also a very effective way to convey the impact of the organization to its constituents. Research by Connected Nonprofit Report suggests that 90% of donors want to know the impact of their donations on the causes they support. Giving more insights back to the supporters of your mission is vital to securing funding in the future.

Reporting is also essential if your organization receives funds from government agencies who often have strict audit requirements and require detailed reports on fund allocation, impact and results. With Einstein, all this becomes very easy.  You can present real-time insights with conviction and can answer complicated queries with just a few clicks.

Fundraising Performance and Probability

Grants and donations are the lifeblood of a nonprofit. Consequently, it becomes very important to understand your fundraising targets better so that you can identify the areas of improvement.

Typically, fundraising is difficult to forecast. But with Einstein, fundraising teams can review targets against goals for specified periods. Gaps and challenges can be discovered and addressed early, and users can identify where the challenge is and what is the cause by comparing current performance to previous year’s one across multiple parameters. Teams can get smarter by addressing the identified gaps once they have the right information.